In advance of one of the most significant waves of product launches in Microsoftβs history, today we are unveiling a new logo for the company.
Itβs been 25 years since weβve updated theΒ Microsoft logoΒ and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.
The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important βbrand impressionsβ. Thatβs why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.
The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbolβs squares of color are intended to express the companyβs diverse portfolio of products.
Starting today, youβll see the new Microsoft logo being used prominently. It will be used on Microsoft.com β the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattleβs University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.
Weβre excited about the new logo, but more importantly about this new era in which weβre reimagining how our products can help people and businesses throughout the world realize their full potential.
Posted byΒ Jeff Hansen
General Manager, Brand Strategy, Microsoft
Source Microsoft Blog
LogoMicrosoft
